DENPASAR, DEWATA.NEWS – PT Mitra Adiperkasa Tbk (MAP) has officially opened Imaginaria by Digimap, a new flagship Apple Premium Partner store focused on immersive customer experiences, located on Sunset Road, Bali.
The store is the largest Apple Premium Partner outlet in Southeast Asia, occupying a standalone two-story building with a total floor area of 1,100 square meters on a 3,300-square-meter site. It also features a dedicated indoor parking facility, offering added convenience for visitors.
Designed as a fully integrated retail destination, Imaginaria by Digimap combines product discovery, experiential zones, and after-sales services in one location.
The store aims to deliver a more complete Apple retail experience, blending technology, design, culture, and storytelling in a setting inspired by Bali.
At the heart of the store’s atrium stands a stone carving reflecting the Balinese philosophy of Sekala Niskala the seen and the unseen, symbolizing the harmony between tradition and future innovation. This concept underscores the store’s approach of merging Apple technology with Indonesian creativity.
Visitors are surrounded by digital artworks created in collaboration with Indonesian designers, showcased through iPads. Three large interactive screens, integrated with the latest MacBook, iPad, and iPhone models, allow customers to explore products, create content, and engage with Apple technology in a hands-on environment.
“This store brings the complete range of Apple products to customers in Bali, supported by exceptional after-sales service from Apple-certified experts,” said MAP
Director Handaka Santosa during a press conference following the opening on Friday (12/12/2025). “Imaginaria by Digimap also offers exclusive merchandise that is only available at this location.”
Santosa added that the curated merchandise is the result of collaborations with Indonesian artists, designed to enhance the overall shopping experience and position Imaginaria by Digimap as a unique one-stop destination for Apple customers.
As part of the launch, Imaginaria by Digimap introduced a limited-edition merchandise collection created in collaboration with Indonesian artists Monez and Muklay.
Inspired by the Balinese philosophy of Rwa Bhineda the balance of duality between humanity, nature, and the cosmos, the collection features symbolic elements such as the frangipani flower, stars, and eyes. Products include T-shirts, tote bags, AirPods cases, and refrigerator magnets, under the tagline “From Bali, for the Curious Mind.”
To celebrate the opening, customers can also enjoy special promotions, including discounted pricing, one free installment from partner banks, and “True Zero” financing programs from Buy Now Pay Later (BNPL) providers.
“MAP brings proven retail expertise and full support to deliver the shopping experience expected by today’s customers,” Santosa said.