DENPASAR, DEWATA.NEWS – Indonesia’s Ministry of Tourism (Kemenpar) participated in the Outbound Travel Mart (OTM) 2026, one of India’s largest travel trade exhibitions, held from 5–7 February 2026 at the Jio World Convention Centre in Mumbai, as part of efforts to strengthen Indonesia’s position in the Indian outbound tourism market.
Deputy for Marketing at the Ministry of Tourism, Ni Made Ayu Marthini, said Indonesia brought 30 tourism industry representatives to the event, including 20 destination management companies (DMCs), five travel agencies, two hotels, two restaurants, and one attraction operator.
“This year, we are targeting potential transactions of IDR 48 billion with a projection of around 40,000 Indian visitors,” she said on Wednesday (11/2/2026).
OTM has been recognized for two consecutive years as the Leading Travel Trade Show in India and Asia, based on a customized study conducted by NielsenIQ for Fairfest Media, the event organizer. The recognition highlights OTM’s role in facilitating outbound travel collaboration and promoting international destinations, including Indonesia.
The Ministry last participated in OTM in 2024. In 2025, it joined other major travel exhibitions in India, including SATTE and ITB India. During OTM 2024, Indonesia recorded potential transactions worth approximately IDR 40.7 billion.
“We hope the 2026 target can be achieved through stronger promotion and closer collaboration with tourism industry stakeholders,” Made added.
During the inauguration ceremony on the first day of OTM 2026, the Indonesia Pavilion was selected as one of the exhibition areas visited during the VIP walk-around. Among the guests were Sarawak’s Minister of Tourism, Creative Industry and Performing Arts, Dato’ Sri Abdul Karim Rahman Hamzah, and Mauritius Minister of Tourism, Christian Harold Richard Duval.
At OTM 2026, the Ministry also received recognition from OA Globe DMC at the Tourism Excellence Awards – Celebrating Leaders Who Shape Destinations. The award acknowledged the Ministry’s contribution in strengthening destination awareness, supporting Indian travel industry players, and encouraging consistent growth from the Indian market.
Prior to OTM, the Ministry organized a Sales Mission in Chennai on 3 February 2026. Chennai is considered a strategic market due to its large upper-middle-class professional community, high literacy rate, and active outbound travel segment for leisure, spiritual tourism, wellness, and MICE (Meetings, Incentives, Conferences, and Exhibitions).
Visitor arrivals from India to Indonesia have shown a positive trend. Throughout 2025, Indonesia recorded 734,490 Indian arrivals, representing a 3.42 percent year-on-year increase compared to 710,688 arrivals in 2024.
“With a metropolitan population of more than 11 million and rising purchasing power, Chennai is a strategic market for Indonesia’s tourism industry,” Made said.
Assistant Deputy for Overseas Tourism Marketing I, Dedi Ahmad Kurnia, added that India continues to grow in importance for Indonesia’s international tourism sector.
“With a population of around 1.47 billion, India is a highly potential international visitor market. Our presence at OTM 2026 is expected to strengthen the branding and image of Wonderful Indonesia as a leading destination choice for Indian travelers,” he said.
The Sales Mission in Chennai and Indonesia’s participation in OTM 2026 were supported by the Indonesian Embassy in New Delhi and the Consulate General of the Republic of Indonesia in Mumbai, reflecting coordinated efforts to expand tourism promotion and industry cooperation in the Indian market.