BADUNG, DEWATA.NEWS – The Badung Tourism Office is intensifying its 2026 promotion strategy with a stronger focus on attracting high-value visitors, including a targeted campaign in Japan scheduled for May.
Acting Head of the Badung Tourism Office, Ni Kadek Ari Armaeni, said approximately IDR 900 million has been allocated for tourism promotion this year. The budget will be directed toward initiatives aimed at increasing both visitor quality and the distribution of tourism across the region.
“Our strategy is no longer focused solely on visitor numbers, but on attracting quality tourists, including from Japan,” she said on Friday (April 24).
Japan has been identified as a key target market due to its strong purchasing power and consistent travel demand. Authorities expect that visitors from this segment will contribute more significantly to the local economy.
Beyond overseas promotion, the agency is also strengthening partnerships with travel agents, both domestic and international. In May, selected agents will be invited to visit destinations across Badung, with a focus on introducing lesser-known areas in the northern part of the regency.
Currently, tourism activity remains concentrated in South Badung, home to popular destinations such as Kuta and Nusa Dua. The government is now encouraging development in North Badung, particularly through village tourism and local craft industries.
“We want to expand tourism beyond the southern areas. Northern Badung has strong potential, especially in village-based tourism and local products,” Armaeni explained.
Badung is also set to participate in the Bali and Beyond Travel Fair (BBTF) at the end of May, where global tourism industry players will be invited to explore partnership opportunities and conduct site visits.
Officials expressed optimism that a more targeted promotion strategy, combined with market diversification and destination development, will support sustainable tourism growth and strengthen Badung’s competitiveness.