BADUNG, DEWATA.NEWS – The Badung Regency Government is preparing a large-scale revitalization program for the Kuta, Legian, and Seminyak coastal area, commonly known as Samigita, as part of efforts to strengthen the region’s tourism appeal and improve visitor experience.
Badung Regent Wayan Adi Arnawa said the beachfront corridor remains one of Bali’s strongest tourism assets due to its natural scenery and international reputation. However, he acknowledged that several areas currently require significant improvements, including cleanliness, public facilities, traffic management, and overall visual aesthetics.
“This area has an extremely beautiful panorama, but if untidy and poorly maintained conditions are allowed to continue, it will become a major obstacle in restoring Samigita’s image as a leading tourism area like in its past golden era,” Adi Arnawa said on Friday, May 15, 2026.
The regency government is currently finalizing an integrated development concept covering the beachfront zone from the Hard Rock Hotel area in Kuta through Legian and extending to Seminyak.
According to the regent, the revitalization will be carried out gradually with a focus on tourist comfort and long-term sustainability.
One of the planned priorities includes improving parking management and reducing vehicle movement near beachfront pedestrian areas, particularly along Legian Beach.
“We are also thinking about solutions to provide proper parking areas so vehicles will no longer pass through the Legian Beach pedestrian zone. This will be much better and tourists will enjoy coming here because there will be spaces for walking, exercising, and enjoying the beach,” he explained.
Adi Arnawa pointed to Sanur’s recent tourism performance as an example of how organized destination management can positively affect visitor numbers and hotel occupancy rates.
He said the Samigita area still has strong potential to compete again as one of Bali’s leading international tourism destinations if supported by consistent management and infrastructure improvements.
According to the regent, one of the corridor’s greatest advantages remains its open beach landscape and ocean views, which continue to attract both domestic and international visitors.
“If the area is managed properly, kept clean, and maintains open scenic views without visual disruption, it will not be difficult for Samigita to become a favorite destination for global tourists once again,” he said.
The Badung Government described the revitalization program as a long-term investment aimed at increasing tourist arrivals while strengthening the local economy.
Officials also called on local communities, traditional villages, and tourism businesses to work together in maintaining the quality and competitiveness of Bali’s most visited beach destinations.